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Meet Gutta

Shawty Lo and GuttaTV
Shawty Lo and Gutta

Demarcus Adams, widely recognized as Gutta, is the visionary behind GuttaTV, a trailblazing platform in urban entertainment rooted in Little Rock, Arkansas. Launching his journey in 2009 with the mantra "You gone be big!", GuttaTV was Gutta's answer to the industry's need for a genuine space for raw, street talent.

His early days in the industry were marked by his association with hip-hop giants like Young Jeezy, Lil Phat, Webbie, Gucci Mane, Boosie, and Future, laying a foundation that would see him deeply embedded in the hip-hop community. His close ties with the late Shawty Lo further solidified his position in the industry.

Gucci Mane and GuttaTV Throwback
Gucci Mane and Gutta Kickin It Throwback

Gutta's authenticity is undeniable. Unlike many in the industry, he has maintained genuine connections with major hip-hop artists who have their roots in the streets, distinguishing himself from the pretentious personas often found in the entertainment world.

Over the years, GuttaTV has become a beacon for authentic urban storytelling, giving a voice to many artists who might have remained unheard. Gutta's dedication to his community and his unyielding commitment to showcasing real talent make him and GuttaTV indispensable in the realm of urban entertainment.

You Gone Be Big!

Gutta letting Future know he got big!
Gutta letting Future know he was right, Future got BIG!!

Hood Politics - The Show

"Hood Politics," presented by GuttaTV, offers a deep dive into the heart of hip-hop, street culture, and drill life. Merging raw, underground narratives with mainstream events that echo in the hood, it's where genuine street tales intersect with the wider world of news.

You don't gotta be about that life to know about it, thanks to GuttaTV.

Episode 1 - Crip Mac Interview


Token Allocation

The token allocation for Hood Politics is designed to ensure fair distribution and sustainable growth. A significant portion is reserved for community incentives, development, and future expansion. This approach ensures that token holders are directly invested in the success and longevity of the platform.

  • Demarcus Adams: Also known as Gutta and GuttaTV, Demarcus Adams has built his name and reputation over the years into a massive career, establishing himself as one of the main pillars of hip hop. Gutta runs Hood Politics and as a result holds 50% of the company.
  • Other Partners: 30% is reserved for other partners for their tremendous efforts and funding.
  • Community: 20% is set for the community to participate in the future of Hood Politics by GuttaTV!

Funds Usage

This fundraise will go toward further development, marketing and the promotion of Hood Politics. To date, we have filmed with Crypt Mac, Moone Walker, and Lil Flip, who are all massive celebrities, and we plan to film with many others. We have countless commitments from the stars of yesterday and today.

  • Content Creation and Production: A substantial part of the funds will be dedicated to creating high-quality, engaging content. This includes expenses related to scripting, filming, editing, and producing episodes of the podcast/show. Investment in state-of-the-art equipment, studio space, and hiring skilled technicians and creative personnel is essential to deliver content that resonates with our audience and maintains high production values.
  • Marketing and Promotion: To reach a wider audience and establish a strong brand presence, a portion of the funds will be used for marketing and promotional activities. This includes digital marketing, social media advertising, collaborations with influencers in the hip-hop community, and participation in relevant events and festivals. Effective marketing strategies are crucial to build a loyal viewer base and increase the show's visibility.
  • Community Engagement and Events: Funds will be allocated for community engagement initiatives and organizing events such as live podcast recordings and local talent showcases. These events are vital for building a strong community around the show, providing a platform for emerging artists, and staying connected with the pulse of the hip-hop and hood culture.
  • Research and Development: Staying relevant and innovative is key in the dynamic world of hip-hop and media. A part of the funds will go into research and development to explore new content formats, invest in the latest technology, and continually improve the viewer experience. This also includes keeping abreast of the latest trends in the hip-hop genre and hood culture to ensure the content is current and culturally relevant.
  • Operational Expenses: Operational costs such as utilities, rent, employee salaries, website maintenance, and other administrative expenses are essential for the smooth running of the podcast/show. Allocating funds to cover these operational expenses ensures sustainability and longevity of the project.


Hood Politics will initially be valued at $4m.


Mark your calendars!

The highly anticipated $HOOD IEO is set to launch on December 23rd at 9am PST, exclusively on As the clock ticks down, ensure you're ready to be part of this monumental event. Don't miss out on this unique opportunity to be at the forefront of the next big thing where the crypto space collides with the music industry and the central gatekeepers are no more.

The future is now, and the countdown has begun!


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